Post event surveys are the key to staying one step ahead of your attendees and make sure you see both positive and negative aspects of your event.
AcknowledgeBad food? Poor service? No event planner wants to hear these things, but it’s the first step in knowing how people think about your event. Don’t sit around and wait for the negativity to start affecting your revenue. Ask thought provoking questions that will give you a well-rounded sense of what your audience’s wants and needs are.
ContainOnce you find out a few of the not so good things people are thinking, address them right away so they don’t spread. If the post is public, respond directly and ask them to contact you privately to resolve the issue. This shows the attendee you are trying to make it right.
Take ChargeUse the negative comments to refine your current processes. It is a way to understand your audience and give leverage to manage their expectation next time around.
ReleaseEveryone makes mistakes, so this may be the most important tactic for handling bad feedback. While it is important to make the necessary changes to acknowledge your audience, you can’t hold on to it forever.
Events hold many possibilities and attendees with opinions. It is important to listen to those opinions and do everything in your control to make it better. Knowing that sometimes not everything is under your control, you just have to let go and move forward trying to better the business is every way possible!